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Learn more about Face Serums

What is Face Serum?

A face serum is a concentrated formulation of active ingredients, which travel into the deep skin layers to provide the best results.
Serums range from having one or two active ingredients to a combination of numerous essential oils. They target various skin issues like acne, dry skin, oily skin, dull, uneven skin tone, pigmentation and signs of aging.
Celebrity makeup artist Kristofer Buckle believes that “using a serum regularly can give your skin a firmer, smoother texture, make pores appear smaller and increase moisture levels.”

How to apply Face Serums?

Serums are high in potency therefore only a few drops are sufficient for the whole face.


Clean your face and let it dry.
Ideally, you can cleanse your face first and then apply two to three drops of serum, using inward to outwards gentle patting motions. Do not rub or stretch your skin.

Let the serum sit on your skin for few minutes before applying moisturizer.
This way the serum delivers all the active ingredients deep into your skin and the moisturizer locks the moisture in.

There are few things, which need to be considered while using a serum.

1. Always do a patch test prior to using it on the face.
2. In case of sensitive skin, ensure that the face is completely dry before applying the serum drops because the dampness can cause a rapid absorption of active ingredients of serum, resulting in the irritation of skin.
3: Avoid using with topical retinol products at the same time because retinols can cause rapid cell turn over thereby irritating the skin.
4. Consult a dermatologist before using face serum in conditions like eczema and psoriasis.

Natural Facial Serums as Primer:

Face serums can be used as a primer. Face serums should be used before make up for a healthy and beautiful make up look.
Face serums are packed with potent active ingredients, which work deep into the skin while makeup does its job on the outside. It is no brainer that when the skin is hydrated and healthy from the inside, makeup would look great on the outside.
“Of course, the better condition your skin is in, the more amazing your makeup looks and wears throughout the day,” says Buckle. “It’s simple math — the less problems you have to cover, the less makeup you have to use. Serums help give your skin a fresher, younger and healthier appearance.”

Natural face serums are getting popular than other skincare products:

Beauty products like creams are full of unnecessary ingredients like fillers and additives to achieve its consistency, Serums on the other hand, have all natural active ingredients without any harmful chemicals.
The concentration of active ingredients is too low in creams usually between 5 and 10 % whereas serums contain potent active ingredients up to 70%, which reach deep into the skin and provide maximum benefits.
The results of serum are fast and long lasting since they work on the inside while creams and moisturizer only act superficially.

Why to use face serums daily?

According to the Dermatologist Dr. Adam Geyer
“Serums should be applied twice daily. They are the first products that should be applied to the skin after cleansing and toning. A sunscreen should be applied over the serum in the morning and a moisturizer appropriate for an individual’s skin type should be used over the serum at night.” Geyer suggests.

Still have more questions or want to learn more about face serums, please feel free to contact us.
Ayra Skin Care

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